SMO/SEO Services Tips Delhi

Improve Your Website Visibility Through SEO and SMO

A design which is professional and its functionality will make the web site great! What good is a great site, if nobody can find it on the web? We have developed various creative designs that drive traffic and sales.

Search Engine Optimization involves lot of research and analysis. It’s very important to research for the target market and the target group (TG) for any online business. We also need to understand that what does the client expects for its online presence; is there a need for online leads or sale of products or just for Brand Building. Professional SEO Web Design starts with identifying the target market, keywords and online competition. Once we have developed a sound search engine optimization strategy, we create a look and feel that demonstrates the web position of the client.

If you're going to create a web site position that promotes your brand, choose a professional web site design firm to ensure the performance, look and feel both you and your perspective customers will enjoy. In addition, invest in a web site that will attract new users through an effective organic search strategy.

Statistics shows that over 80% of e-commerce transactions are initiated through search engines such as Yahoo, Google, Lycos, Excite, Ask and others. Whether you're site is targeted at online retail, business commerce or brochure ware, your placement in search engines is crucial to your websites success. If your site isn't registered with the appropriate engines, your company will not appear when perspective buyers look for the products or services you offer.

Once your site is listed with major search engines you must schedule regular maintenance to maintain or upgrade your search engine positions. 52% of the time, buyers make their purchases from the top 10 listings from a Search Engine. Through a combination of keywords, META tags, JAVA, ALT statements, comment, Splash pages and positioning, we can greatly improve your search positioning.

SEO Benefits

1. Increase your Global Presence and visibility among major search engine like Google, Yahoo, MSN and many more.
2. Potential clients will be able to contact you not because of your company name but by your offers and services.
3. Ensure your visibility locally | Nationally | Internationally and all 3.
4. Reach your prospects faster than your competitor and vice versa.
5. Guaranteed LOW Cost Investments and Faster ROI.
6. Your website would be made W3C and multi browser compatible.
7. Ensure 24 X 7 X 365 global ranking and visibility.
8. All minor modifications within a website included.
9. Free Website Pre analysis and Detailed Review Report.
10. Professional SEO Consultant, friendly and timely advices and interaction.

As you are aware social media optimization (SMO) is a methodology for generating public’s perception for your website through social media (sharing of news, info and content on a broader media), online communities and community websites.

Methods of SMO include adding RSS feeds (RSS feeds eg are blog entries, news headlines, audio, and video — in a standardized format. They benefit readers who want to subscribe to timely updates from favored websites), social news buttons, bogging (regular entries of commentary, descriptions of events, or other material such as graphics or video. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art, photographs, sketches, videos, music, and audio, and incorporating third-party community functionalities like images and videos. It surely includes SEO too.

Social Media Optimization is in many ways connected as a technique of using pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating processes where word of mouth is created not through friends or family but through the use of networking in social book marking, video and photo sharing websites.

In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.

1. Increase your linkability (This can be done by adding a Blog to your static website)
2. Make tagging and bookmaking easy (tag our pages first on popular social book marking sites (including more than just the homepage).

The conception of PPC advertising

PPC - a common marketing practice on the Internet. Initiate on websites, promotion networks, and especially on search engines, PPC advertising involves sponsored links with the intention of are typically in the form of text ads. These are frequently placed close to search results, where an advertiser pays a exact amount to readers who click on these links or banners and land on the advertiser's web page.

In essence, PPC promotion is all about bidding for the top or primary position on search engine results and listings. Marketers do this by buying or bidding on keyword phrases with the purpose of are appropriate to their products or services - the upper the bid, the superior the location on the search results, the more the people will hit upon the ad (and click on it) to go to their websites (this is why some associates call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC advertising is also branded under the following words:

· Pay per position
· Pay per performance
· Pay per ranking
· Pay per place
· Cost per click (CPC)

PPC publicity is typically done with the following standard processes:

1. Setting up an account and/or pay in rites.

2. Making a list of keywords.

3. Setting up an account with a pay per click search engine.

4. Bidding on the ad assignment, including the search result words or phrases.

5. Writing out an ad copy.

6. Setting up the 'landing pages' for your ads.

7. Introducing the advertisement in the search engine.

There are many {benefits|reimbursementsprofitssettlements to Pay Per Click promotion, making it an successful way of promoting a production 'online'. Some of them are listed below:

· Get launched instantly. PPC ad are implemented very quickly - they can go 'online' within an hour after winning the bid and paying for it.

· Obtain particular, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Users are narrowed down into expert people who are in fact looking for specific products and/or services that you offer - those who are more likely to become a 'lead' (a convert) and complete a transaction (either by buying your product or subscribing to the service to facilitate you are offering.

· Widen your reach. PPC marketing provides supplementary traffic to your site, aside from the natural or "organic" search engines.

· Track your venture. PPC advertising makes use of a tracking system with the intention of will verify exactly who comes to the website and what they do once they arrive - the length of their stay on the site and the number of pages (including the actual pages) with the purpose of they view. These are valuable tools in showing statistics such as return on deal (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of readers who are converted into users or leads).

Below are some important things to consider when planning on a pay per click campaign:

1. Distinguish your product. Take an range of the product and/or services to facilitate you have to offer (prior to anything else).

2. Stay within the financial statement. Reveal your daily or monthly budget; and stay with it. This means keeping your funds in mind, avoiding bidding wars if likely.

3. Bid just right. Identify how to bid right - a bid to facilitate is too high can exhaust all of your money, while a bid with the aim of is too low can make you lose with the aim of spot.

4. Watch the bottom line. Measure your income margin against your spending or expenses. Recognize when to stop and conclude your PPC program - if you pay out more on advertising but have little or no sales at all.

5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to discern which terms are mostly used when searching for items with the aim of are related to your establishment. Focus on certain keywords, not on general ones.

6. Write efficient ads. A good PPC ad is to facilitate which can sway and reposition a searcher. There are quite a lot of approaches to this:

- Lower offers
- Money-back guarantees
- Free trials or sample offers
- Freebies
- Reverse psychology

7. Preserve a professional-looking site. Your web content should be frequently updated and checked for spelling and grammatical errors. There should be no broken links or images. The website need to be simple - designed in such a way with the purpose of it will be easy for users to navigate and load. Add in contact information to create a good impression among potential clients.

Complete properly, PPC advertising can be an successful marketing means that will maximize the return on your deal.
As you see pay per click is another aspect of search engine optimization(SEO).

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A PPC Expert Assesses The Playing Field

Both businesses and pay per click experts are re-evaluating the playing field when it comes to structuring their PPC marketing and PPC Campaign Plan. For the moment Google is still the biggest player but industry experts and businesses owners alike are keeping an eye on the ball, especially with the new Yahoo and Microsoft agreement. The following is a pay per click expert's overview and comparison of the main players for the English speaking markets.

1. Google
Google is the leading search engine and dominates the global search market. Google have over the last decade set a standard its rivals have failed to keep up with and continued to innovate and offer an improved search experience to the end user.

For online marketers and ecommerce websites alike Google AdWords offers a huge audience but at the same time with specific targeting options to enable a wide variety of businesses to reach their target markets. With a well optimized Google campaign your business stands a good chance of being a success.

Unfortunately some people over the years have claimed Google to be expensive and this is due largely to ineffective AdWords campaigns which have not been optimized. By employing the services of a specialist in pay per click marketing you can harness the power of Google and reach your customers with increased efficiency, profitability whilst reducing your advertising costs at the same time.

The beauty of Google AdWords is the tools that are available to improve your campaigns results. Whether your market is international, national, regional or local and you are able to target geographical areas specifically. The times of the day and days of the week can also be targeted so that your advertising budget can be applied at the most productive times for your business.

2. Yahoo
The first ever global search engine found itself overtaken by Google several years ago but nevertheless remains another way to reach your customers. Having joined up with Microsoft the industry is waiting to see how this business deal will affect advertising campaigns over the medium to long term.

Yahoo is another platform to generate business but one that needs to be treated differently to Google. A successful Yahoo campaign requires more than just copying over a marketing campaign that works on another search engine. It remains strong for brand advertising and with a structured yet selective approach you can reach your customers and although the market is smaller and it isn't possible to target as specifically as with Google.

3. Microsoft (Bing and MSN)
Microsoft is making waves in the search marketing world in its attempt to catch up with Google. It launched its new search engine Bing in June (2009) amid much excitement and expectation.

When you set up a Microsoft ad centre campaign you immediately get 2 for 1 as your ads will show too on Bing as well as MSN. The much improved ad centre has even better targeting than Google and allows you to target geographically and demographically at a ad group level as well as campaign level.

The only thing lacking is the volume of traffic but that is increasing steadily as already Bing lays claim to the number 2 spot as the search engine of choice. One of the advantages over Google is that there is less competition on keywords so the cost per click is generally lower than that of Google whilst at the same time with less sponsored link results for any search term the click through rates and conversion rates are also favourable.

Going forward it is important to have a campaign on the Microsoft ad centre especially with the expected continued success of Bing which is a distant but very welcome challenger to Google.

Partners:-

Start an online business implementing the various internet marketing strategy and achieve a place in the global markets.

5 Tips To Successful Landing Page Opatimization

You need to optimize your landing page in order to pre-sell your affiliate product and increase your sales. Therefore, it's important to keep note of your landing page's design and look. Your landing page must not have anything that will distract your visitors, while they are reading your content. You must lead them to do one thing only and that is to click on your affiliate link. Below are some useful guides for landing page optimization, which you can use to improve your commission.

Is Your Site Content Relevant?

Relevancy is important. Your landing page must be able to match the keyword and products to your target audiences. Relevant content increases clicks and sales, which leads to more commissions for you. This means that when you are promoting a product, always make sure that your content is related to the product. If your affiliate product is baby care lotion, then "baby care tips" or "caring for baby skin" must be the content on your webpages. Don't sell a beauty product on electronics webpage. This is a major mistake make my many affiliates.

Be Specific

It's very important that the minute a visitor landed on your landing page, he must be able to tell what it's all about. If your visitor has to guess what your landing page is all about, then you have not optimized your page fully. Make sure that your information is clear and straight to the point. If your visitor don't knows what your webpage is all about, he will leave almost immediately.

Keep Your Headline Strong

The most important part of your landing page is your headline. It can either attracts or repels your visitors. Your headline must capture the emotions of your readers in order to get them to read further. Focused on your product's major benefits, and make it clear and easy to understand.

Focus On The Benefits

Another important key to successful landing page optimization is product benefits. First, you need to highlight the major benefits. Then use the benefits to tell them how great their lives will be, after using the product. And you must tell it in such a way that touches their emotions. When they are clear about the benefits, you are more likely to buy from you.

You must not confuse the between benefits and features, as they are two different things. Benefits are the results that a client gets upon using the product and features are what the product is designed to do. Focus on the benefits more than features because they will improve your sales conversion far better than features.

Make Your Site Professional

A sloppy website will not look good and will not gain trust from visitors. Your visitors are more likely to trust you and buy from you, if your website looks professional. Here are some tips to get your website looking clean and professional:

. Text size between 10 to 14 in Verdana or Arial Fonts
. Have background in brighter colour and text in darker colour
. Have no more than 3 columns
. Don't change your link colour, keep them in standard blue
. Your landing page must have the images of your product
. Thoroughly edit the page's content for any grammatical or spelling errors

Many people build landing pages, but fail to optimize them. This is why they can't make a sale online. After that, they figure that this is doom to fail and try something else. Make sure that this doesn't happen to you. Just optimize your landing page and dramatically increase your sales by following the advices above.

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Choosing your anchor text for incoming links

It would be pretty nice if we could just select our top chosen keyword phrase as our anchor text and then use it for all incoming links we gather for our website. Unfortunately, it isn’t year 2000, and this technique just doesn’t hold the weight it once did, not to mention the fact that you very likely have more than one keyword phrase you want to rank well for.

So this brings us to the question of not only how to choose anchor text for brand new incoming links, but to also use anchor text in a way to make your backlinks look as natural as possible (even if they aren’t!) to the Google (and other search engine) powers-that-be. Here are some tips when it comes to selecting that crucial anchor text as well as things to consider once you start gathering (or buying) backlinks.

But first off, what is anchor text? Anchor text refers to the text used in your linking structure. And the keywords you use contributes to relevancy on the page it links to, meaning that Google (and the other search engines) will give a bit of a boost to that page when someone searches for that phrase. Now, keep in mind that you will need to utilize other optimization techniques in order to rank for that phrase, unless it is a totally non-competitive phrase. But your anchor text is definitely one of the factors used in the ranking algorithm to decide which pages rank higher than others.

For example, if I was linking to JenSense, linking with the phrase “contextual advertising” or “Google AdSense” would make a lot more sense than using “Jen’s blog” or a slightly less relevant keyword phrase.

Another important reason to ensure you vary up those incoming links, especially if they are paid links, is that having variety in the anchor text of your inbound links is a signal that those links are natural. If you go out and get/buy 500 links, and every single one of those links has “buy green widgets” as the anchor text, there is definitely nothing natural looking about that. Same with using only two or three anchor phrases, and splitting it evenly across all 500 of those links.

Concerned if most people link to you without getting your input for chosen link phrase? Don’t worry about it. Natural linking (where you aren’t supplying the linkage information) tends to have variety in anchor text, where people most often link using the site name or a top product or service the site sells, so variety shouldn’t be an issue at all.

So definitely ensure you have variety in your anchor text, even going so far as having some links linked with “click here”, your company/website name or simply your URL. Then make a list of all the possible anchor text combinations and when you get a new link, choose a different keyword combo off the list. Then once you get more than a handful, you can go back and get additional links for your most important phrases, but again being careful to unevenly distribute the anchor text of those links. Yes, you can definitely give more links to your most important keyword phrases, just resist the tempatation to do them all on your top phrase.

You should also make sure you link using anchor text that is actually relevant to the destination page, ideally a page that includes some or all of the keywords that you are using in each keyword phrase for the anchor text. Because a signal of Googlebombing (making a page rank for a phrase that is not relevant to the page) is irrelevant anchor text, you want to ensure that those keywords are indeed relevant to the page and site so you aren’t inadvertantly discounting those links.

There is also some evidence that Google is looking at keywords surrounding the anchor text as well, so if you are able to suggest or change the text surrounding the linked anchor text, optimizing that entire sentence to include additional keywords (although ensuring the sentence still reads properly) you might see a slight optimization bonus given to the destination page for the additional words or a boost on the linked phrase.

And yes, while we are on the subject of anchor text, you should also consider these factors for your internal linking within your site as well as those sites you link out to. It is worth going back and making changes to ensure when you are internally linking to articles within your own site as something more relevant than “click here” (yes, we all seem to do it at one time or another, usually when in a hurry and not thinking carefully enough!)
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Links – Important SEO Item

Why links are important? ----- Probably the word that associates best with Web is “links”. That is what hypertext is all about – you link to pages you like and get linked by pages that like your site. Actually, the Web is woven out of interconnected pages and spiders follow the links, when indexing the Web. If not many sites link to you, then it might take ages for search engines to find your site and even if they find you, it is unlikely that you will have high rankings because the quality and quantity of links is part of the algorithms of search engines for calculating relevancy. ----- Inbound and Outbound Links ----- Put in layman’s terms, there are two types of links that are important for SEO– inbound and outbound links. Outbound links are links that start from your site and lead to another one, while inbound links, or backlinks, come from an external site to yours, e.g. if a.com links to mydomain.com, the link from a.com is an inbound link for mydomain.com. Backlinks are very important because they are supposed to be a measure of the popularity of your site among the Web audience. It is necessary to say that not all backlinks are equal. There are good and bad backlinks. Good backlinks are from reputable places – preferably from sites with a similar theme. These links increase search engine ranking. Bad backlinks come from suspicious places – like link farms – and are something to be avoided. Well, if you are backlinked without your knowledge and consent, maybe you should drop the Webmaster a line, asking him or her to remove the backlink. If you are not heavily backlinked, don’t worry – buying links is an established practice and if you are serious about getting to the top, you may need to consider it. But before doing this, you should consider some free alternatives. For instance, some of the good places where you can get quality backlinks are Web directories like Dmoz or Yahoo Directory. First, look for suitable sites to backlink to you. After you identify potential backlinks, it’s time to contact the Web master of the site and to start negotiating terms. Sometimes you can agree to a barter deal – i.e. a link exchange – they will put on their site N links to your site and you will put on your site N links to their site – but have in mind that this is a bad, risky deal and you should always try to avoid it. Internal links (i.e. links from one page to another page on the same site) are also important but not as much as backlinks. In this connection it is necessary to say, that using images for links might be prettier but it is a SEO killer. Instead of having buttons for links, use simple text links. Since search engines spider the text on a page, they can’t see all the designer miracles, like gradient buttons or flash animations, so when possible, either avoid using them, or provide a meaningful textual description in the tag, as described next. ----- Anchor text ----- Anchor text is the most important item in a backlink. While it does matter where a link comes from (i.e. a reputable place or a link farm), what matters more is the actual text the link starts from. Put simply, anchor text is the word(s) that you click on to open the hyperlink – e.g. if we have the best search engine, than “the best search engine” is the anchor text for the hyperlink to google.com. You see that you might have a backlink from a valuable site but if the anchor text is something like “an example of a complete failure”, you will hardly be happy with it. When you check your backlinks, always check what their anchor text is and if there is a keyword in it. It is a great SEO boost to have a lot of backlinks from quality sites and the anchor text to include our keywords. Besides the anchor text itself, the text around it is also important. ----- Link Practices that are to be avoided ----- Similar to keyword stuffing, purchasing links in bulk is a practice to be avoided. It gets suspicious if you exchanged 1000 links with another site in a day or two. What is more, search engines keep track of link farms (sites that sell links in bulk) and since bought links are a way to influence search results, this practice gets punished by search engines. So avoid dealing with link farms because it can cause more harm than do good. Also, outbound links from your site to known Web spammers or “bad guys” are also to be avoided. As mentioned, link exchange is not a clean deal. Even if it boosts your ranking, it can have many other negative aspects in the long run. First, you do not know if the other party will keep their promise – i.e. they might remove some of the links to you. Second, they might change the context the link appears into. Third, it is really suspicious if you seem to be “married” to another site and 50% or more of your inbound and outbound links are from/to this direction. When links are concerned, one aspect to have in mind is the ratio between inbound and outbound links. Generally speaking, if your outbound links are ten times your inbound links, this is bad but it also varies on a case by case basis. If you have a site that links to news sources or has RSS feeds, then having many outbound links is the inevitable price of fresh content
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10 rules for optimizing pages for search engines

There are 10 important factors that must be followed for the optimization of Web pages that help make our site better is entered in the search engines.

The title tag, this tag is important because they appear on the results page of search engines and it always appears at the top of which are blue in our browser. The title tag of your site must be easy to read and should describe the theme of your site in general and should be the main theme as we do not have much space to write on this label.

The label description: label description in a sentence as its name suggests is responsible for describing the content and theme of the website this label must enter a description that captures the attention of other visitors and encourage you to enter our home page Like the title should be easy to read and understand.

Keywords: the importance of keywords in the search engines varies, because each search algorithm changes the importance of these for the positioning of the website yet keywords are considered as one of the most important things to take into account for optimizing a Web page, the keywords we use on our site must be related to the thematic content of each page.

ALT Tags: These tags are what is shown when we move the mouse over an image are represented by a yellow box with black letters on the label used to describe the image that shows us to get more this tag will use to reinforce the words keys, description and title of our website.

Header label: they are used to format titles that are within the page such as for a main title should use H1 tags as they are heading and the search engines interpret it as such as we know this label displays the text in a large and bold but often this label does not match the layout of our page in size, color and type of letter, but what can we do to use this label to keep the design of our website, as well here is where some interest include cascades through this style because we can format the labels that are already defined such as the H1, as we do this? the best way is from a document stated in style H1 tag will define our values and where we can say what size, color and font type we use. With this we get the search engines read our titles such as our visitors can visually and believe these titles included in the design of our website.

Links: often use images as buttons on our site since we all give a better appearance but for search engine optimization that is not good because the search engines can not follow links in the images the best way is to use links text and everyone can use to describe the content that directs us the link and if we use words related to the page content will be better appreciated by the search engines and always remember that these techniques are to optimize our site and to improve our position in the search engines, why? why we are better positioned we will have more visits to our site and this is converted into customers, subscribers or readers.

Site Map: site map in a file which contains links to all pages in our Web site, the main function of this map is visually guide the visitor on the structure and organization of the page, but also this and more importantly for this case is that when we give our web site high in search engine and entering the robot to reach the site map will follow all the links there are and this ensures that the engine knows the existence of all the pages.

Linking to our site: another factor that take into account the search engines are the sites that link to ours, but not any more important or relevant are those in which their content is related to the north and to the thinking of search engine is that if a site has content of an important issue and thus make link to another page with related content to say that this information is also important, so we must take into account the search for relevant links to our Web site or by exchange, or placing items on another page or commenting on blogs.

Content: Well so far we have seen some factors to take into account that our website is positioned well in the results of search engines but all this must be accompanied by a good content on our site, so we should not forget to offer visitors a rich information resources and services and always remembering to use keywords within the content-related query that you want in the search engines. I want to say Let's see a simple example if I wanted to write an article on "tables" to take into account that the Bureau should include the word several times, it is ideal that the word appears in this table tag words key, description, title and image. With this we are strengthening the whole page for that search criteria.

And last but not least we must be honest and avoid cheating to get better positions, I mean this with the use of only pages developed with keywords and redirect rule known as "cloacking" which use any strategy to fool the search engines and that at some point fail and strategies in the search engines can not punish.
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