SEO vs Banner/Text Advertising

Which is better, SEO (marketing) or Advertising? That is a question that I often get from people who are trying to get traffic to their site. It’s a good question.

The answer, you need to do both.
1. Search Engine Optimization (SEO) can be done for free. You would be crazy not to take advantage of it. Free marketing is great but search engine competition is high so make sure you do your SEO carefully. SEO can also take many months to be indexed by search engines.

2. Advertising isn’t free but it is instant: Unlike SEO Marketing, Web advertising is instant, you message can be put on tens or thousands of sites within 4 hours (our network includes over 80,000 sites) and you can get guaranteed traffic. The increased traffic will also help your sites rating. Remember, Web Sites are also judged by Search Engines according to how much traffic they get.

3. Search Engine Marketing only gets your name in front of people who are searching for it: Lots of people buy things or become interested in things through advertising. If people don’t know about a product, they can’t search for it. That being said, people who click through to your site via a search engine are well qualified customers.

4. SEO is effective but very time consuming: To do SEO properly you need to vigilantly watch your backlinks, manually submit to directories, write and manually submit newsworthy press releases, write and manually submit and write excellent information articles, and meticulously optimize your web pages for keyword density. Advertising takes no time at all and someone else does the work for you.

5. Advertising creates valuable information: When you advertise, you get a report on where people are coming from, that tells you a lot. Everyone thinks they know who their market is, but often they really don’t. In knowing what type of sites your clicks are coming from you will better know who your online customer is. It may not be the type of customer you think you should be marketing to.

6: Advertising helps refine your marketing message: When you purchase text ad advertising you can enter in an unlimited number of text ads all with different text and a different marketing message. You get a report of which ads are being clicked on which will tell you which message is connecting with the public. This information is INCREDIBLY IMPORTANT. Just to get this data is worth the advertising cost alone. It tells you exactly what your customers are looking for. You can use this data to further refine your SEO and to make changes to your site and other advertising messages so they are more effective.

These are just some of the reasons why you need to do both. Any effective marketing strategy is going to include both SEO and web advertising. You simply can’t get it all done one way.

Be sure you have control over how your banner looks and what your ad says. Many ad companies may try to take control over your campaign and dictate how your concept should look. They do know what works and what doesn't but you don't have to agree if you don't want to. Stay firm and maintain control over your own advertising campaign. You know how you want visitors to view your company.

How To Get Free Traffic For Your Website?

Webmasters and web site owners spend thousands of dollars every month to drive traffic to their web site. A web site with low traffic is a dead one!There are many ways to drive traffic to your site. Website owners follow different venues and backlink building strategies to get as many back links as possible in order to improve their search engine rankings and their link popularity. Some submit articles to article directories hoping that other webmasters, looking for fresh content, will publish their articles.


Search Engines

Search Engine promotion will help potential customers find you! Submitting your site consistently and properly will drive traffic to your website. Search engines rank sites based on quality of content and quality of backlinks. The content quality is a give in.

Search Engines love useful and unique content. You also want to make sure that you use keywords throughout your site. Search engines use these keywords in the anchor text in ranking. Search engines use search terms (keywords) most relevant to the search to give the results of the inquiry. With the right keywords, you could get high rankings in search engine results and have your website show up for the visitors.

Article Marketing

Article marketing is an ongoing process. The writers need to continuously keep writing new articles. Articles are an excellent way to get high quality links back to your website which will generate visitors as well as search engine benefits. The search engines reward relevant links and articles represent the most relevant pages simply because you are in charge of the content of every article. Articles that provide in-depth knowledge and tips to your audience will keep your audience interested and coming back for more time an again. This will, in turn, provide a push to your traffic flow.

Blogging

Blogging is one of the easiest ways to get free traffic, but like any other website, you still have to get traffic to the main blog. However, blogs have a major advantage over regular websites because they have an RSS feed built in. Blog Search indexes blogs by their site feeds, which will be checked frequently for new content. This means that Blog Search results for a given blog will update with new content much faster than standard web searches.

Viral Marketing

Viral marketing is like a virus in that it spreads all over the Internet (but in a good way). As a virus spreads its nasty venom all over from one Internet user to another, so does a person's business when . Viral Marketing is one of the most powerful marketing methods if done correctly. Discover what you need to do in order to get a constant flow of traffic to your website through viral marketing. Viral marketing is a way to spread the marketing message about any product like a virus. So, you should encourage people to pass on information about your site to others.

Forums

Forums and other online communities are a great way to get the word out about your website. A quick search on Google should give you quite a few forums within your niche. Forums are meant to be for ideas, helpful articles, etc. The best way to advertise on forums is add the url of the site you want to promote in a signature line (shows everytime you make a post) then?comment on other posts or if you have useful tips for others, start posting to the appropriate topics!

Importance of Using a Directory Submission Service

How many types of directories are there?

Primarily web directories are divided in two main categories: General and niche. As is clear with the name, general directories commonly list sites broadly in categories. Whereas in niche directories you’d usually find listings in specific topic type format and there are less number of categories with all specifically related to just that particular niche.

What purpose does a directory serve?

The primary objective of all directories is just to categorize web’s all high quality sites in their respective niches. How it benefits the users is that when they have to search for information on websites on a particular niche, instead of searching all over the Internet, they can simply go to the directories and get the information that they are looking for.

Now with the evolution of major search engines such as Google, Yahoo! and MSN, webmasters from around the world are increasingly looking to optimize their websites religiously in accordance with these search engines. Given how links have a vital role in current listing algorithms, more and more directories are being made to show results in link format.

What roles do directory submission services play?

As an owner of the website it’s natural of you to want to get your website submitted and approved in all the directories. However, given that there are nearly 7000 listed directories in the worldwide web, this is not such an easy task. What makes the submission process even more cumbersome is the fact that most directories are now coming up with their different specifications and regulations. Add to it the time and effort that it normally takes to submit your website to just one directory and you can easily understand why it’s very important for you to have a good directory submission service provider.

Finally, here are some of the main benefits of directory submission:

1. First and foremost, it’s the most affordable and effective mean of increasing the link popularity of your website. With each successful directory submission you get back links that are always very important in SEO.

2. Secondly, directory submission is just a one-time effort and cost, and with that you get to enjoy lifetime’s promotion on the search engines.

3. Directory submissions are required to be done manually, which is the reason that most all search engines rate directory back links very highly.

How To Choose The Best Press Release Website

n case you are wondering why you need to make the right choices of press release websites, it is simply because the wrong choices are likely to cost you more without delivering any solid returns on your investment. Press releases are an integral part of any marketer's website promotion tools. Seasoned marketers know that a well written press release can get them so much exposure in a very short time and can help them launch their new endeavours, products or services. A press release is basically an article or a "shout out" to the whole world stating that there is a new product or service that people ought to check out.

Many marketers and businesses have become featured on national syndications sites, TV stations, Radio stations and the like as a result of the press release they sent out to the various sources on the web. The reason this particular method of promotion always work is because of the following

- Syndication to all news sites

There are about a zillion news websites with a lot of visitors available on the internet and good press release services know have partnerships with them. Therefore, when they get the press release, they syndicate it to all of these websites, generating some immediate exposure to the product or service that is being talked about. Thus it is not impossible for ABC News to pick up a release on new product within minutes of it being published.

- High Visibility on the Web

It has been noticed that when a press release is well written, it can rank highly for the specific brand name, keyword and related keywords. This is as a result of websites like google news and other new sources, picking it up via live syndicated feeds and showing them as news results on the search engines. Therefore, it is possible to publish a press release and have it on page one for the desired keywords

To choose press release services that are result oriented, you would need to take note of the following

- Price

Most free press release websites do not really have much clout and are therefore, not really seen as reputable sources. But professional press release writing service that charge you, often deliver on their promises. You just need to find out which of them can get you the result. A good press release service will often charge you between $20 and $197 for each press release depending on which package you want.

- High Search Engine Rankings

Before hiring a service, it has got to prove itself. So, ensure that the press release service chose has high rankings and adequate exposure all over the web and the media.

If you don't know how to track or research this information, your best bet would be to look for a press release professional or a reputable search engine optimization service. These services often know which ones work and which don't. So, you can allow them do all the work for you at a decent rate while you focus on other important aspects of your business.

Easy Steps to Improve Link Popularity

Why is it that every search engines considers link building as a part of their ranking algorithms? It is because search engines have found it highly resistant to manipulation and a legitimate way to measure the importance of a site.

If you have not yet started link building in your site then start soon as link building takes time, so the sooner you start the better it is. Ensure a good search engine ranking in the future and long life to your site. Keywords and page rank are just like vitamins in our diet that very essential for our health but are generally required in small doses.

If you are a novice then you must be eager to know about how your site gets those coveted inbound links. There are many ways to get and improve your link quality and popularity, which will give you a boost in the rankings. Here few simple steps that will guide you to get link and create a relationship with a site that will help you to achieve the best rank in the search engines.

1. First you have to pay attention to the making of a website that should look professional, has good content and is easy to navigate. Ensure that there is no broken page otherwise your site may get excluded from the directories.

2. It is unwise to expect to grow your link popularity overnight. Link building takes time and over time, these few links start adding up until they are hundreds or even thousands of links. So you need to make your routine and maintain it with sincerity and consistency.

3. Link building is difficult and at times frustrating. Convincing another web site to link to you can be exasperating and so need to keep patience. You may be declined giving a link by a company initially but you can wait a while to take another chance an who knows a "no" today may change into a "yes" later.

4. Link popularity is all about quality so ensure that you build links with those sites that are related to your area carry more weight. Avoid using a link farm, as this will inflate your link popularity.

5. Get to know the website before you ask a link. Develop a relationship with the site and make them harder to say no when you ask for a link.

6. Everybody on the Internet is pressed for time and so it is important for you to make it "drop-in simple" by providing the prospective linker with the exact HTML code you want in the link and suggest which page you want the link from.

7. Start link building with directory link first if your site is new or a site with no inbound links.

8. You will come across many sites that will not link to you unless you link back to them. And if you find the link is of great value to you, be prepared to give something back. You can consider bartering for links. If you have a popular site with their target market, then they might reflect on free advertisements in exchange for a link.

9. Link building is undoubtedly the most time consuming part of search engine optimization and if time constraints keep you from link building, consider outsourcing your link popularity work.

In the end, it could be concluded saying that outsourcing to a reputable link-building firm ensures good links but make sure that the firm follows good link building practices.

Effective One Way Link Building Service Advice From Google

We have been hearing from everybody about link building and what is the most effective link building services out their but what does Google have to say about all of this. Well finally Google speaks up.

Google's Maile Ohye is telling everybody what most SEO experts have been telling us for years. If you want your website to get on the first page of Google's search engines then you need lots of unique content and inbounds links. As you can see unique content is first then link building comes second. So what kind of link building services will help you get the top spot? Lets see.

Google has just admitted that they do not like spammy links. Spammy links are one way link building services that charge a fee to add lots of links that link back to your site all at once. Google wants your links to be more merit based. Your link building should grow slowly and gradually from websites or blogs that are related to your site's content. This is the most effective link building their is. This will make Google feel like you earned that link because of your content and not because you simply paid for one.

So first start a blog that closely fits your website and create a one way link to your website. Make sure you ping your blog to other sites so they will pick up your content. Also add comments from other blogs with a link back to your site. Just make sure your comment is related to the blog or you are thanking the other member for their site and then add a link to your site.

Creating a video is an effective one way link building service that anybody can do these days. Just record yourself or generate a video content feed talking about you website and include a one way link in your video and on the information chart on the side. Videos will usually get better placement on search engines than just word content. If you send your video to as many video sites as you can you are sure to get a page one ranking for your keyword in no time.

The best one way link you can get will come from websites with a high PR or "Page Rank" with a rating of 4 or higher. Google will keep your link up much longer when it comes from another website that is really well known. There are other link building services that can teach you how to get those link building skills.

So now you have it. That's all that Google is looking for when it decides to put a certain website on the top page. With good unique content and merit based link building services you can achieve your goal of getting on that top spot on search engines.