How To Choose The Best Press Release Website

n case you are wondering why you need to make the right choices of press release websites, it is simply because the wrong choices are likely to cost you more without delivering any solid returns on your investment. Press releases are an integral part of any marketer's website promotion tools. Seasoned marketers know that a well written press release can get them so much exposure in a very short time and can help them launch their new endeavours, products or services. A press release is basically an article or a "shout out" to the whole world stating that there is a new product or service that people ought to check out.

Many marketers and businesses have become featured on national syndications sites, TV stations, Radio stations and the like as a result of the press release they sent out to the various sources on the web. The reason this particular method of promotion always work is because of the following

- Syndication to all news sites

There are about a zillion news websites with a lot of visitors available on the internet and good press release services know have partnerships with them. Therefore, when they get the press release, they syndicate it to all of these websites, generating some immediate exposure to the product or service that is being talked about. Thus it is not impossible for ABC News to pick up a release on new product within minutes of it being published.

- High Visibility on the Web

It has been noticed that when a press release is well written, it can rank highly for the specific brand name, keyword and related keywords. This is as a result of websites like google news and other new sources, picking it up via live syndicated feeds and showing them as news results on the search engines. Therefore, it is possible to publish a press release and have it on page one for the desired keywords

To choose press release services that are result oriented, you would need to take note of the following

- Price

Most free press release websites do not really have much clout and are therefore, not really seen as reputable sources. But professional press release writing service that charge you, often deliver on their promises. You just need to find out which of them can get you the result. A good press release service will often charge you between $20 and $197 for each press release depending on which package you want.

- High Search Engine Rankings

Before hiring a service, it has got to prove itself. So, ensure that the press release service chose has high rankings and adequate exposure all over the web and the media.

If you don't know how to track or research this information, your best bet would be to look for a press release professional or a reputable search engine optimization service. These services often know which ones work and which don't. So, you can allow them do all the work for you at a decent rate while you focus on other important aspects of your business.